Studies have shown that utilizing music makes and advertiser's message four times more effective than straight "voice over" commercials.
85% of all national advertisers use jingles.
Jingles are instantly recognizable. After a short period of time on the air (weeks or sometimes days) the impression is made in the first few notes of the jingle.
Jingles allow local advertisers to level the playing field with large national chains by making their commercials sound more professional.
Jingles can easily target specific demographics. For example, rock and roll for a younger audience - easy listening for an older audience.
A jingle gives consistency to an advertiser's radio compaign and eliminates the need to reinvent the wheel each time they go on the air.
A jingle will engage a busy listener with a clear and concise theme that will not only entertain but even more importantly generate traffic, sales and ultimately profits for the advertiser.
A jingle will make any radio advertisers campaign sound great. Radio advertisers who sound better get results!